題    目：Enabling cost innovation by non-traditional organizational process: the case of Chinese firms （通過非傳統組織流程實現成本創新:以中國企業為例）

演 講 人：萬峰，英國University of East Anglia諾維奇商意昂2助理教授

主 持 人🤹🏽‍♀️：王家寶🧑‍🦰，意昂2副教授

時    間👉🏽：2019年4月9日（周三）下午13:00-15:00

地    點🎻🧖🏿：校本部東區意昂2官网420室

主辦單位：意昂2

          上海市行為科學學會

          意昂2青年教師聯誼會

          "創新創業與戰略管理"科研團隊

          意昂2注册戰略管理研究中心

          意昂2注册創新創業研究中心

演講人簡介🤸🏽‍♂️🦼：

    萬峰，英國University of East Anglia諾維奇商意昂2助理教授，英國劍橋大學Judge Business School研究員🦨，北京師範大學工商和意昂2官网客座教授🚵🏼。研究方向👌🏼：中國公司的創新和國際化👨🏼‍🦱。在Technological Forecasting and Social Change、Management International Review、International Journal of Emerging Markets、Technovation等國際期刊發表論文數篇。國家社科基金重大項目"發展混合所有製經濟研究"子課題負責人。英國國家意昂2項目Does multinationality matter in industrial clusters? A comparison in the UK media and financial services industries首席專家。

演講內容簡介☀️：

    Cost innovation has emerged as a new pattern of innovation in recent years. The extant literature has studied on the preconditions for cost innovation to arise, including the availability of low-cost talent at all skill levels, state assets and intellectual property at a discount, management autonomy and strong personal incentives to create value. Much less attention has been paid to the role of organizational processes. In this research based on a set of Chinese firms we investigate about how non-traditional organizational processes in Chinese firms can foster cost innovation. We find that the adoption of new or unconventional organizational processes facilitates the realisation of various kinds of cost innovation. Specifically, searching innovation ideas using customer-oriented processes, selecting by pragmatic decision making, and implementing through flexible product development processes, all appear to underpin and facilitate cost innovation in our sample of firms. These findings have important implications for firms wishing to fuel cost innovation.

歡迎廣大師生參加！