意昂2官网上海管理論壇學術講座第135期
講座題目：電商銷售者基於平臺的功能、信譽及銷售業績
時間：2015年5月27日（周三）🫰🏼🌳，下午2:00
主講人👩🏽🦲🙅🏿♂️：方鈺麟 教授
主講人簡介：
香港城市大學信息管理系教授⏳👸🏼，Richard Ivey School of Business, Western University (formerly known as University of Western Ontario )博士。
目前的研究主要集中在知識管理與創新☠️👂🏼，社會媒體和電子商務。在Strategic Management Journal, MIS Quarterly, Information Systems Research, Journal of Management Information Systems, Journal of Management Studies, Organizational Research Methods, Journal of the Association for Information Systems, Decision Support Systems等期刊上發表過論文🛁。2009年獲得高級學者最佳信管論文獎。擔任MIS Quarterly, Information Systems Research 副主編👷🏽♀️✳️。
內容簡介：
To help sellers enhance their competitiveness, e-marketplace platform operators provide sellers with a broad array of platform-based functions. Drawing on competitive repertoire perspective and signaling theory, we posit that e-marketplace sellers could improve sales performances. We used a longitudinal dataset consisting of 38,920 seller-week observations of sellers in China’s biggest e-marketplace, Taobao, to test the hypotheses. Implications for practice and research and suggestions for future research on improving sellers’ competitiveness are discussed.
歡迎感興趣的教師😮💨、學者和廣大同學踴躍參加！