Call for Papers
Special Issue on China and Chinese Communities
Journal of Macromarketing, 2015
Pia Polsa1 and Qinqin Zheng2
Special Issue Editors
This special issue will investigate the People’s Republic of China (PRC), Hong Kong, the
Republic of China (Taiwan), and Chinese communities in Singapore, Malaysia, Philippines,
Indonesia, and in major cities around the world. Recently, the PRC has spread its economic and
political influence to the African continent and Latin America, while Taiwan and Singapore have
become highly developed nations. In many respects the unique phenomenon of China and the
Chinese is a living macromarketing laboratory. This special issue is intended to encourage
marketing scientists and scholars from other disciplines to examine macromarketing dimensions
of China and Chinese communities.
Articles published in the Journal typically address the interplay of marketing and society.
Authors have examined marketing systems, socioeconomic development, market transition,
ethics and distributive justice, marketing history, globalization, market competition, consumer
vulnerability, environmental degradation/renewal/sustainability, marketing efficiencies in
allocating resources, consumer and societal well-being, and quality of life. These and other
topics in a Chinese context offer promise for contribution to this special issue. Related research
themes may include, but are not limited to:
? Advertising
? Ancient or traditional markets and trading
? Branding in China
? Chinese brands
? Chinese diaspora
? Colonialism/Liberation
? Corruption
? Culture and consumption
? Demographic trends
? Ethnicity/Minorities
? Export Processing Zones
? Food Security
? Foreign Direct Investment
? Governance
? Impact of ASEAN, WTO, UN, World
Bank and relations with other
countries/organizations
? Labor issues
? Land policy
? Market clusters
? Media
? Retailing
? Research methods
? Rural Development
? Sex roles
? Trade
? Urbanization
Conceptual or empirical papers are welcome. Manuscripts must be received no later than
August 31, 2013, and the special issue will be published in March 2015.
Please submit completed manuscripts to the Journal’s manuscript submission site,
http://mc.manuscriptcentral.com/jmk and indicate that your paper is intended for the special
issue. Manuscripts guidelines are available at http://jmk.sagepub.com/. Questions concerning
the appropriateness of particular papers should be directed to Pia Polsa (pia.polsa@hult.edu or
pia.polsa@hanken.fi) and Qinqin Zheng (qqzheng@fudan.edu.cn).
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1 Hult International Business School, Shanghai, China, and HANKEN School of Economics,
Helsinki, Finland
2 School of Management, Fudan University, Shanghai, China